Dr. Lalia Rach (layla rack) is the founder and partner of Rach Enterprises, a consulting firm that provides strategic guidance to hospitality and tourism businesses and public sector agencies in the area of economic development, strategic planning, and customer service. In business for more than 30 years, Lalia blends professionalism, intelligence and enthusiasm to stimulate new thinking on leadership, risk-taking, strategy and innovation for clients who are seeking to escape the status quo. As demonstrated by her client list, she is a trusted adviser to senior level executives at many leading organizations due to her straightforward approach to business concerns and creative solutions that are results driven.