by Sabrina Horrisberger | Nov 2, 2021 | Uncategorized
In celebration of “Media Day,” I want to personally thank the entire global community of media, including the writers, editors, publishers, and salespeople who have all been working tirelessly, without knowing what tomorrow will bring. Based on some light research, I...
by Sabrina Horrisberger | Oct 27, 2021 | Uncategorized
There is a song from the Disney movie, Snow White, that goes, “Hi-ho, hi-ho, it’s off to work we go,” sung by the Seven Dwarves, including Sleepy, Happy, Sneezy, Dopey, Grumpy, Bashful and Doc. Which one can you admit to becoming over these past 19 months? A lot...
by Sabrina Horrisberger | May 24, 2021 | Creative Thinking
Last November, I launched a mastermind group called The Creative Circle Forum for women in hospitality, meetings, events, exhibits, and all aspects of marketing. This stemmed from the idea that women in our industries could benefit a trusted community where each...
by Sabrina Horrisberger | May 10, 2021 | Creative Thinking
Re-emerge, re-surface, re-connect, re-launch, review, and re-invent. These words are synonymous and yet uniquely different. Whichever one works for you, I challenge you to embrace it. Moreover, apply it and enforce it. We are living in an era where the...
by Sabrina Horrisberger | May 28, 2020 | Uncategorized
Planning meetings and events have always been stressful undertakings, but in the COVID era, this responsibility has been amplified to a new level – that of taking an enormous risk to bring people together, and when. This era is a time of extremes, and with extremes,...
