by Sabrina Horrisberger | Nov 11, 2019 | Uncategorized
Twitter allows us 140 characters to deliver a message and catch the attention of our followers to take action. That action may be to connect to an article, Web site, book, or to engage another person. Either way, it is the haiku of the Twitter experience that makes it...
by Sabrina Horrisberger | Nov 4, 2019 | Uncategorized
Georgia O’Keeffe said, “I found I could say things with color and shapes that I couldn’t say any other way—things I had no words for.” Me, too, Georgia, except that when I wear my event designer hat, those colors and shapes are transposed from a canvas to a ballroom....
by Sabrina Horrisberger | Oct 28, 2019 | Uncategorized
There was a time in New York City when major department stores ran across popular intersections. The prime example of this is Macy’s. Its flagship location continues to sit on its 34th Street throne, maintaining the importance to the larger brand, and serving as a...
by Sabrina Horrisberger | Oct 21, 2019 | Uncategorized
In theater, actors and stage elements are deliberately positioned based on how and where the director wants the actors to move. This is called blocking. Meetings and events require the same deliberate choices, and we call it flow. The most critical success...
by Sabrina Horrisberger | Jul 19, 2019 | Uncategorized
Neil Armstrong (left) with Dianne Devitt (right) I recently had the privilege of working with the brilliant women and men at MIT to plan the 40th anniversary of the Apollo 11 mission. The name of the event was “Giant Leaps: Perspective is Everything” – and yes, it...
